How to make sure you get a real deal this Black Friday

It’s so easy to get lured into…

Somehow, we’re on the home stretch of 2021, which means Christmas is just around the corner. But before then, there’s Black Friday and Cyber ​​Monday to contend with – the perfect opportunity to grab all your Christmas gifts at a fraction of the price. Well at least, us hope the products are sold at a fraction of the price…

You see, not all Black Friday deals are as attractive as they sound. And with so many discounts flying around, it can be very difficult to tell the really good deals from those who forge as such.



If you’re anything like me, all it takes to lure you into a deal is seeing a line scratched through one price, and a shiny, new, lower cost listed underneath. But the thing is, it might pay to be more careful – and a little more cynical – with these kinds of deals. Because in reality, it is not uncommon for prices to be manipulated in order to make the discount look much bigger than it really is.

Let me allow Kalpana Fitzpatrick, Editor of The Silver Edition, to explain. “Black Friday can be great for deals if you have your eye on something and hope to bag it at a discounted price. But make sure the deal you’re getting is actually genuine,” he urges.

“To make sure you’re not being ripped off, there are steps you can take to make sure you’re paying the best price and not being pressured into handing over your money ready in the name of Black Friday.”

Tips to make sure you get a real deal on Black Friday:

✔ “Check the price of your item with other retailers to see if the one you’re planning to buy is really giving you a ‘special’ price,” says Kalpana. And she is right; don’t be rushed by any account until the deals close – it’s always worth spending time on a bit of research first.

✔ “If you want to check a product’s price history (and compare prices), go to pricespyor runner price. To track Amazon prices, check out camelcamelcamel.” These tools will be very useful in decoding whether the price has in fact was only dropped for Black Friday, or was it actually increased in the run up so it looks like a good save. More on that below…

✔ “If the ‘was’ price is displayed, don’t be fooled into thinking there was an instant Black Friday discount – often the item has been selling at that discounted price for months , and the retailer tricks you into thinking it’s a Black Friday-only price—and it might not even be a deal,” notes Kalpana.

✔ “It’s also worth checking the RRP price on a manufacturer’s website – so if you have your eye on that coffee machine, first look at the manufacturer’s suggested price to see if what you’re actually buying it discounted,” suggests the expert. Again, it’s worth spending time on a little research.

✔ “Finally, it’s important to remember the golden rule: if something looks too good to be true, then it probably is. Scammers work very hard to steal your cash, so keep your wits about you,” says Kalpana.

So now we’ve got everything cleared up, you can enjoy shopping the ASOS, Rixo, Glossier, Pandora and more Black Friday sales with peace of mind…

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